This course introduces the concepts, theory, and practices associated with e-marketing. The goal of this course is to provide students with a broad overview of all aspects of e-marketing so that they may determine areas of specialization and establish a solid basis for further learning.

This course on International Business Management presents the Internationalization process of the Firms on a globalized economy. A special center of interest is on the intercultural aspects of International Business, more specifically the particular Features of doing Business in Chinese Culture.

This subject aims to give student an innovative and practical introduction to international marketing. As business markets have become internationalized, this subject has an international focus so that students could be exposed to business and cultural examples from other parts of the world. The course will be divided into four parts: - Understanding the international marketing process - Developing international marketing opportunities and strategies - Developing international marketing mix - Managing international marketing.

This purpose of this course is to learn the theory of tourists and consumption behaviors and will be focusing on the introduction of tourists behavior related research. Main Contents:
1. The history of tourist behavior, Main concepts in consumer behavior & Typologies of Tourist Behavior
2. Consumer Behavior and Consumer Research、How Consumer Analysis Affects Business Strategy
3. The Consumer Decision Process、Pre-Purchase Processes: Need Recognition, Search, and Evaluation、Purchase、Post-Purchase Processes: Consumption and Evaluation
4. Demographics, Psychographics, and Personality、Consumer Motivation、Consumer Knowledge、Consumer Intentions, Attitudes, Beliefs, and Feelings)
5. Culture, Ethnicity, and Social Class、Family and Household Influences、Group and Personal Influence.

The course will present the basic concepts on Business Ethics, examine practical issues of managers in addressing ethical and moral problems in business and introduce to the main issues on the field. It will draw on a variety of materials and experiences as a basis for analyzing and evaluating the manager and the firm options and decisions. I encourage you to think critically and to develop an analytical framework for thinking about business ethical problems. Practical Questions The course involves a substantial amount of reading and writing. Students have to prepare in advancement the readings of each class, have some questions prepared and be ready to participate in the class discussion. Each student has to prepare 3 topics during the semester: this involves the elaboration of a 3 pages +cover page report, a power point and its oral presentation For the films reviewed has to write a 1 page plus cover page reports underlining the moral dilemmas presented in the film and a personal commentary. By mid term, there will be a personal interview. Besides answering some questions, the student has to show the personal notes taken at class as well as other material that has been researched.

Based on the latest research on Organizational Behavior (OB), the purpose of this course is to help students understand how individuals, groups and organizations function at work for the purpose of improving organizational effectiveness. At the end of the course, students will become familiar with OB concepts, topics and theories through the readings and discussions. Students will also develop skills to effectively manage their relationships with coworkers, managers, and subordinates through self-assessment, self-evaluation and a self-development plan. The content of this course includes the following topics: Psychological Contract & Commitment, Theories of Managing People, Individual and Organizational Learning, Decoding Behavior, Enhancing Motivation, Values and Ethics, Career Development and Work Stress, Interpersonal Communication, Perception and attribution, Group Dynamics and Work Teams, Problem Solving, Creativity, Conflict and Negotiation, Managing Diversity.

"Project management" is a very important part of modern management theories and practices. Such as establishment of a new business, development of a new product, hold of promotion activities, reengineering of business processes, construction of important public engineering, and so on, each needs relevant knowledge and skill of project management, so it can accomplish objectives in the right time, quality and cost. The objective of this course is to promote the necessary knowledge and capability of a student about project management by discussing and exercising the relevant theories and practices.
1. Project Management Context
2. The Process of Project Management
3. Project Scope Management
4. Project Time Management
5. Project Cost Management
6. Project Quality Management
7. Project Human Resource Management
8. Project Communication Management
9. Project Risk Management
10. Project Procurement Management
11. Instrument of Figures and Tables
12. Instrument of Computer
13. Case Studies

This course is designed for students to develop their ability to understand theories and practice on strategic management. We particularly focus on applying strategic theories to the strategic management practice. This course includes two sections. The former section provides the review of strategic management theories and introduces analytical approaches that could be applied into practical analysis. The later section will be conducted by case discussion. Upon completion of this course, students should be fully familiar with the alignment between theory and practice.

The purpose of this course is to understand the latest concepts, theories and models of HRM, and to improve the research ability for students on the related topics. This course also emphasizes on applying the skills and knowledge of HRM to improve work performance of individuals and teams in a global environment. The content of this course includes the following topics: Organizational Design, Job Analysis and Design, Human Resource Planning, Recruitment, Selection, Performance Appraisal, Training and Development, Career Development, Compensation Management, Rewarding Performance Employee Benefits.

This course will be focusing on 1. Drafting topic of thesis research and 2. Writing thesis research project. The design of the course is based on “Learning by doing” concept. First, the course will be led by the professor until students hands on the project and then students should work on the project individually. Ways of writing thesis research paper:
1.Problem Statement
2.Literature Review
3.Modeling
4.Research Methodology